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NEWS

Why is it so hard selling technology to Marketers?
A recent survey suggests that you may need to change your approach when selling technology to Marketing departments

The 5 key elements of a financially measurable marketing plan
How to create a marketing plan focused business goals and financial benefits

The balance of IT purchasing power is shifting away from IT
A recent Cisco study shows that IT purchasing decisions are being made by other departments. What are the implications for lead generation and business development